Create a professional Marketing Strategy and Action Plan for your catering business with this comprehensive easy-to-use template, to map out your marketing strategies and budgets for the next 3-5 years. Each section contains instructions to help you complete the document.

This Plan can be used by either a start-up or an existing business. The Plan includes:

• financial and budget projections with respect to marketing and promotions,


• a marketing strategy,


• market research and forecast,


• a competitor analysis and competitive strategy,


• a SWOT (strengths, weaknesses, opportunities, threats) analysis,


• a risk evaluation and contingency plan for dealing with those risks,


• a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.

This Catering Marketing Plan is provided in MS Word format, and is fully editable to fit your particular circumstances.