If you do business on the Internet, create a professional Marketing Strategy and Action Plan for your e-commerce website with this comprehensive template, to develop, plan and coordinate present and future efforts for your online marketing campaign. Key points of the Marketing Plan include:

• business opportunity and strategy,


• market entry, positioning and branding strategy,


• development and expansion of services and product lines,


• pricing strategy,


• marketing philosophy and goals,


• revenue generation strategy,


• advertising and promotion strategy,


• potential alliances,


• SWOT analysis (strengths, weaknesses, opportunities, threats),


• major competitors and competition strategy.


• a Confidentiality Agreement to protect your proprietary business information.

This E-Commerce Marketing Plan is provided in MS Word format, and is fully editable to fit your particular circumstances.