Learn how to develop strategic marketing, business and operations plans with this 9-page article. Key issues covered in this guide include (among others):

• straightforward approaches to strategic and business planning,


• characteristics of strategic planning vs. operational planning,


• analysis model (SWOT - strengths, weaknesses, opportunities, threats),


• what questions to ask when developing your plan,


• how to prepare operational and investor-oriented business plans.

This strategic business planning guide is provided in PDF format, for easy downloading and printing.