Ad agencies, before you sign a formal agreement with a new client, the proposed terms of the relationship with this Letter of Intent to Hire Advertising Agency which outlines the parties' discussions with respect to mounting an ad campaign for various products. Key points of the Letter of Intent include:

• The consideration to be paid to the advertising agency is to be 100% commission-based, plus reimbursement for all actual costs and expenses.


• The relationship will be exclusive on the part of the client, in other words, the client will not retain any other agency with respect to the same products.


• Any third party commitments (such as rentals, leasing, hiring of talent, etc) will be subject to approval by the client.


• The agency will indemnify the client against claims for libel, slander, piracy, etc, and agrees to maintain liability insurance during the course of the relationship.

This generic Letter of Intent to Hire Advertising Agency form is provided in MS Word format, and is fully editable to fit your specific needs.