Public relations firms, clarify the terms of your relationship with a new client before signing a formal contract by setting out your understanding in this Letter of Intent.

Key points of the Letter of Intent include:

• The public relations agency will devote at least a minimum specified number of hours each month exclusively to the client's account, and that minimum may be increased as required in order to perform the work.


• The client will pay the agency a monthly retainer, plus an hourly rate for any time spent on the project over and above the contracted number of hours.


• The agency will be responsible for all media communications, press releases, product demonstrations and market research involved in the client's public relations campaign.


• The agency will NOT be involved in direct sales or technical consulting.


• The letter of intent itself is not a legal contract, but rather it is a means of ensuring that both parties have the same understanding of the discussions between them prior to signing a legally binding contract.

This generic Letter of Intent to Hire Public Relations Firm is provided in MS Word format, and is fully editable to meet your specific needs.