Create a professional Marketing Strategy and Action Plan for a full service travel agency with this comprehensive easy-to-use template. Each section contains instructions to help you complete the document.

This Marketing Plan was originally written for use by a travel agency offering a full range of services (airfares, tour packages, hotels, corporate discounts, car rentals, etc). The Plan includes:

• financial and budget projections with respect to marketing and promotions,


• a situational analysis,


• a marketing strategy,


• a SWOT (strengths, weaknesses, opportunities, threats) analysis,


• a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.

This Travel Agency Marketing Plan is provided in MS Word format, and is fully editable to fit your particular circumstances.