Advertising Agency Retainer Agreement

Hire a marketing agency to handle your advertising, marketing and PR needs with this Agency of Record Retainer Contract for the USA.

Purpose of Agreement

The Agency of Record Contract is between an advertising and public relations agency and a client. The agency will locate and purchase advertising or marketing services on the client's behalf, and supervise all projects of the hired services.

Compensation

The client will pay a monthly retainer to the agency for its services.

Other Key Provisions

The Agreement includes:

• Confidentiality provisions to protect the client's sensitive and proprietary information.
• Exclusivity provisions. The agency agrees not to act for any business offering substantially similar products and services to the client without the client's consent.
• Indemnification and limitation of liability clauses. The client agrees to indemnify the agency against losses or damages.
• Billing procedures for media advertising and for general services.

Format and Scope of Agreement

This Agency of Record Retainer Contract is available as a customizable and reusable legal template in MS Word format. Pay once, use as often as you need.

This document is intended to be used only in the United States.

Prepare a Co-Branding Agreement with an Application Provider using this template form for Canadian based companies.

• The Agreement is between a service provider who operates one or more websites which deliver third party content, products and/or services to its customers, and an application provider which has distributions rights for certain content, products and/or services it wants to disseminate through the service provider websites.
• The co-branded application will be developed, hosted and maintained by application provider, and integrated into the service provider's systems.
• Details of the specifications and standards to be met.
• Mutual agreement between the parties not to serve advertising of competitors of either party.
• Ownership rights and restrictions of each party with respect to data collected.
• The parties grant each other limited licenses for use of their respective trademarks, content, and intellectual property.
• The application provider is responsible for maintenance and customer support.
• The service provider is responsible for promotion of the websites.

This Canada Co-Branding Agreement with Application Provider is provided in MS Word format, and is fully editable to fit your specific circumstances.

Ad agencies can use this easy template to prepare a Commitment for Advertising from a client.

• The client authorizes the agency to prepare ad artwork, layouts and contract with suppliers for advertising in various media.
• Download the free form in MS Word format.
• Edit and customize to fit your particular circumstances.

Negotiate the terms of a formal contract with an ad agency in this generic Letter of Intent to Hire Advertising Agency.

• The LOI summarizes the parties' discussions with respect to mounting an ad campaign for various products.
• The consideration to be paid to the advertising agency is to be 100% commission-based, plus reimbursement for all actual costs and expenses.
• The relationship will be exclusive on the part of the client, in other words, the client will not retain any other agency with respect to the same products.
• Any third party commitments (such as rentals, leasing, hiring of talent, etc) will be subject to approval by the client.
• The agency will indemnify the client against claims for libel, slander, piracy, etc, and agrees to maintain liability insurance during the course of the relationship.
• The Letter of Intent to Hire Advertising Agency template is generic (not country-specific) and can be used anywhere.
• The form is downloadable and easy to customize for your unique needs.