Introductory Business Letter Templates

Market your business, products and services to clients with these Introductory Business Letters.

Letters of introduction can be effective tools for marketing your business, products, and services directly to clients. These letter templates are designed to create opportunities for engagement and to present your offerings in a professional manner.

Templates for Different Audiences

There are two primary templates available for crafting your introductory communications:

  1. Prospective Clients: Use the first template to introduce yourself and your business to new potential clients. This letter helps establish initial contact and sets the stage for building a professional relationship.
  2. Existing Customers: The second template is intended for updating your current customers about new programs, services, or product offerings. It serves to keep your clients informed and engaged with your latest developments.

Meeting and Information Requests

Both templates include a request for the recipient to meet, receive an information package, or review a proposal. This call to action encourages further dialogue and helps move the relationship forward.

Using the Templates

After purchasing the forms, you can use them as often as needed. Each letter template can be personalized for individual prospective customers and is easily adapted to your company letterhead or email format, ensuring a customer-focused, professional presentation every time.

Document Type: Microsoft Word
Last Updated: 03-October-2025
SKU: 5225
$1.99
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