Advertising Agency Retainer Agreement

Hire a marketing agency to handle your advertising, marketing and public relations needs with this Agency of Record Retainer Contract for use in the United States.

• The agency will locate and purchase advertising or marketing services on the client's behalf, and supervise all projects of the hired services.
• The client will pay a monthly retainer to the agent for its services.
• Confidentiality provisions to protect sensitive and proprietary information.
• The agency will not act for any business offering products and services in competition with the client.
• The client indemnifies the agency against losses or damages.
• Available as a customizable legal template in MS Word format.
• Intended to be used only within the USA.

Australian distributors, prepare contracts for the suppliers you act for with this Exclusive Agency Agreement template.

• The distributor agrees to act as the supplier's exclusive agent within a defined territory, to obtain sales orders from customers for the supplier's products.
• The agent agrees not to compete with the supplier within the defined territory.
• The supplier will provide the agent with demo models, samples, promotional and sales materials for the products.
• The agent will submit the customer orders to the supplier, who will then fill them.
• The agent will be paid a percentage commission on all sales, without deduction for rebates.
• The supplier will pay for all advertising and will pay the agent's reasonable expenses.
• Available in MS Word format, fully editable to fit your needs.
• Intended to be used only within Australia.

Prepare a Co-Branding Agreement with an Application Provider using this template form for Canadian based companies.

• The Agreement is between a service provider who operates one or more websites which deliver third party content, products and/or services to its customers, and an application provider which has distributions rights for certain content, products and/or services it wants to disseminate through the service provider websites.
• The co-branded application will be developed, hosted and maintained by application provider, and integrated into the service provider's systems.
• Details of the specifications and standards to be met.
• Mutual agreement between the parties not to serve advertising of competitors of either party.
• Ownership rights and restrictions of each party with respect to data collected.
• The parties grant each other limited licenses for use of their respective trademarks, content, and intellectual property.
• The application provider is responsible for maintenance and customer support.
• The service provider is responsible for promotion of the websites.

This Canada Co-Branding Agreement with Application Provider is provided in MS Word format, and is fully editable to fit your specific circumstances.

Ad agencies can use this easy template to prepare a Commitment for Advertising from a client.

• The client authorizes the agency to prepare ad artwork, layouts and contract with suppliers for advertising in various media.
• Download the free form in MS Word format.
• Edit and customize to fit your particular circumstances.

Negotiate the terms of a formal contract with an ad agency in this generic Letter of Intent to Hire Advertising Agency.

• The LOI summarizes the parties' discussions with respect to mounting an ad campaign for various products.
• The consideration to be paid to the advertising agency is to be 100% commission-based, plus reimbursement for all actual costs and expenses.
• The relationship will be exclusive on the part of the client, in other words, the client will not retain any other agency with respect to the same products.
• Any third party commitments (such as rentals, leasing, hiring of talent, etc) will be subject to approval by the client.
• The agency will indemnify the client against claims for libel, slander, piracy, etc, and agrees to maintain liability insurance during the course of the relationship.
• The Letter of Intent to Hire Advertising Agency template is generic (not country-specific) and can be used anywhere.
• The form is downloadable and easy to customize for your unique needs.