Draw up a professional marketing strategy and action plan for a retail store with this downloadable and customizable template.
The Marketing Plan can be used by either a start-up business or by an existing establishment that wants to expand its product lines, open new locations, and enter new markets. The template includes:
- financial and budget projections with respect to marketing and promotions,
- an overview of the store's competition and target markets,
- a marketing strategy,
- a SWOT (strengths, weaknesses, opportunities, threats) analysis,
- control methods which the business has in place, or plans to initiate, to measure ROI (return on investment) and the overall effectiveness of its marketing programs,
- instructions to help you complete each section,
- a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.
The Retail Store Marketing Plan template
is fully editable to fit your specific business needs.
Last Updated: 14-April-2016