Website Advertising Agreement

Create a professional Co-Branding and Digital Services Distribution Agreement with this downloadable template form for Canadian companies.

Launch a successful partnership between an application distributor and a service provider with this professionally drafted Co-Branding and Digital Services Distribution Agreement.

Designed for entrepreneurs, technology companies, SaaS providers, online marketplaces, software developers and digital service businesses, this comprehensive yet easy-to-use agreement establishes the legal framework for promoting and distributing digital products and services under a shared brand.

Unlike lengthy, lawyer-drafted commercial contracts, this template is written in clear, practical language that is easy to understand, customize and implement. It provides the essential legal protections needed for modern online collaborations while remaining concise and business-friendly.

Whether you are distributing a mobile app, SaaS platform, API, online marketplace, cloud-based service or other digital solution, this Co-Branding Agreement helps define each party's rights, responsibilities and expectations from the outset.

What's Included in the Document

This Co-Branding and Digital Services Distribution Agreement includes provisions covering:

• Appointment of an application distributor to market and distribute a digital application or online service.
• Responsibilities of both the Application Distributor and the Service Provider.
• Development, hosting, integration and ongoing management of the co-branded service.
• Branding, trademarks and permitted use of each party's logos and marketing materials.
• Joint marketing and promotional activities.
• Ownership and licensing of intellectual property.
• Customer data ownership, privacy and data security obligations.
• Commercially reasonable confidentiality protections.
• Flexible payment arrangements, including fixed fees, commissions, subscription revenue and revenue-sharing models.
• Reporting and performance obligations.
• Warranties, indemnification and limitation of liability.
• Term, renewal and termination rights.
• Transition obligations following termination.
• General legal provisions, including governing law, notices, force majeure, assignment and dispute resolution.
• An optional Commercial Terms Schedule for recording business-specific details.

Who Can Use This Document Template

This legal agreement template is suitable for a wide range of digital business relationships, including:

• SaaS companies
• Mobile application developers
• Software publishers
• Online marketplaces
• Digital content providers
• Technology startups
• Cloud service providers
• API providers
• E-commerce businesses
• Platform operators
• Website operators
• Digital agencies
• White-label software providers

Why Use a Written Co-Branding Agreement?

When two businesses collaborate online, it is important that each party clearly understands its responsibilities. A written agreement helps reduce misunderstandings by establishing:

• who owns the intellectual property;
• how customer information will be handled;
• how revenue will be shared, if applicable;
• who is responsible for technical support and maintenance;
• how each party may use the other's branding;
• what happens if the relationship ends; and
• how disputes will be resolved.

Taking the time to document these issues before launching a joint service can help protect both businesses and create a stronger long-term partnership.

Fully Editable Microsoft Word Template

This agreement is supplied in Microsoft Word (.docx) format so you can easily modify it to suit your own business arrangement. Add, remove or revise clauses as needed and complete the optional Commercial Terms Schedule to reflect your specific pricing model, territory and services.

Custom Quality at an Affordable Price

Professionally drafted, easy to customize and suitable for use by businesses in Canada and many other common law jurisdictions, this template provides an affordable alternative to having a custom agreement drafted from scratch.

Set out the terms and conditions governing how other sites can hyperlink back to your site using your logo or brand with this Website Linking Agreement.

• This contract template does not contemplate any monetary consideration for the use of the hyperlink.
• The target website ("Linkee") offers the linking website ("Linker") a limited, non-transferable, non-exclusive, royalty-free license to use its trademarks, logos, and other brand marks for the sole purpose of establishing the link.
• The Linkee agrees not to extend the same terms to any businesses that are in direct competition with the Linker.
• Linkee indemnifies and holds Linker harmless against intellectual property infringement claims from third parties regarding the content on its website.
• The Agreement includes provisions covering:
  • the gathering and use of visitor information,
  • protection of each party's intellectual property,
  • prohibition of objectionable content on the Linker's website,
  • representations and warranties of the parties,
  • limitation of liability,
  • standard boilerplate miscellaneous provisions.
• Available in MS Word format.
• This is a generic template which does not contain specific references to the legislation of any particular country or region.

Make sure your online customers are aware of your policies for merchandise returns by posting this Product Return Policy on your website.

• The policy statement sets out:
  • the procedure for returning goods by return shipment or through the merchant's retail stores (if any),
  • restrictions on returns of merchandise,
  • cancellations of orders,
  • refunds or exchanges on returned goods,
  • restocking fees.
• Every online merchant site that ships products is required to have a Product Return Policy posted on their website.
• Available in MS Word format, fully editable to meet your exact requirements.