Catering Market Research Survey

Prepare a business plan for your catering operation with this affordable Catering Business Plan template.

Why You Need a Business Plan

Lenders and investors will want to see that you understand the industry and have a plan for growth and success. To that end, you will need to show them a well-crafted and realistic business plan.

What is Included in the Template

This easy-to-use MS Word document includes:

• A market analysis and marketing strategy.
• A sample financial model with pro formas.
• A Confidentiality Agreement to protect your proprietary information, such as financial data.
• Instructions in each section to help you complete the document.

What Lenders Want to See in Your Business Plan

Potential lenders want to know why they should give you money. You must convince them that your business model is viable, and that you have a plan to meet the challenges and risks of starting a new business.

• Management Team. Your plan should give details about the people who will manage and operate the business (yourself, your partners, key employees, etc.). You need to demonstrate that you and your team have the skills and experience necessary to successfully run the business.
• Professional Advisors. Include information about your professional advisors (accountants, legal counsel, etc.). These people will be an important factor in your business' success.
• Market Research. Provide market research about your industry generally, and locally in particular. The strength of the overall industry is an indicator of how well a business can be expected to perform. How big is your market? How many competitors are there, and what percentage of market share do they hold?
• Competitive Edge. Discuss how your business meets the needs of customers, and what differentiates it from your competitors.
• Financials and Forecasts. Provide detailed financials showing all revenue sources, assets, liabilities, and debt repayment plans. Keep your sales and financial forecasts realistic and conservative. Consider both best case and worst case scenarios.
• Capital Investment. How much capital are you putting into the business? Lenders want to know that you are committed to the enterprise and are prepared to share the risk.

Conduct a focus group of potential clients to get input on their catering preferences with this easy-to-use questionnaire form.

• The answers that your group gives to the questions can help you determine what food products and services your target customers are looking for and the price they expect to pay for those products and services.
• Find out what types of events people typically hire a caterer to look after for them, and how frequently they use a caterer.
• You can easily customize the questionnaire to fit your unique business profile and personalize it for each focus group.

To purchase the Focus Group Questionnaire, add it to your shopping cart and proceed through the checkout.

How satisfied are your catering customers with your service? Find out with this Customer Satisfaction Survey template.

Why You Need a Customer Satisfaction Survey

Understanding the satisfaction level of your catering customers is essential for the success and improvement of your business. The Customer Satisfaction Survey provides a valuable tool to gather important feedback directly from your clients.

Information Gathered by the Survey

This survey is designed to encourage clients to share their comments and feedback regarding the catering services you have provided. By inviting customers to complete the survey, you can gain insights into several key areas of your business.

Areas of Evaluation

• Preparation of food
• Quality of service
• Comparison of your performance with other caterers the client has used in the past

Value of Customer Feedback

Customer feedback is the most effective way to identify your strengths and pinpoint areas that require improvement. By reviewing the responses, you can better understand what you are doing well and recognize any opportunities to enhance your catering services.

Customizing the Survey

The Catering Customer Satisfaction Survey form is available in MS Word format and is easy to customize for your specific business needs. This template can be used anywhere.

Write a professional marketing strategy and action plan for your catering business with this fully editable Catering Marketing Plan template.

• financial and budget projections with respect to marketing and promotions,
• a marketing strategy,
• market research and forecast,
• a competitor analysis and competitive strategy,
• a SWOT (strengths, weaknesses, opportunities, threats) analysis,
• a risk evaluation and contingency plan for dealing with those risks,
• a Confidentiality Agreement which should be signed by anyone outside your company who receives a copy of the Plan, to protect your confidential business information.

To get the Catering Marketing Plan, put it in your shopping cart, check out with your preferred method of payment, and download the template to your computer or tablet.