Products tagged with 'swot analysis'

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How to Prepare a Marketing Plan

Learn how to prepare a Marketing Plan for your business with this free guide.

  • A well-written marketing plan will:
    • clearly define the direction that you have decided to take in order to market and promote your business,
    • identify who your typical customers will be,
    • enhance your business' strengths, and
    • exploit available opportunities.
  • The document contains:
    • an outline of the information required in a typical Marketing Plan,
    • a comprehensive set of instructions, and
    • the generally accepted order and method of presenting the information in the body of the Plan.
  • Topics include:
    • determining your target market,
    • estimating your market share,
    • a SWOT analysis (strengths, weaknesses, opportunities and threats),
    • determining your competitive edge and realizing its marketing potential,
    • evaluating the competition and how your business stacks up against your main competitors,
    • setting pricing strategies.
  • Provided as a free PDF download.
$0.00

Online Business Marketing Plan

This Marketing Plan template helps you develop, plan and coordinate an online and offline marketing campaign for your Internet business.

  • The template includes:
    • business opportunity strategy,
    • market entry, positioning and branding strategy,
    • development and expansion of services and product lines,
    • pricing strategy,
    • marketing philosophy and goals,
    • revenue generation strategy,
    • advertising and promotion strategy,
    • potential alliances,
    • SWOT analysis (strengths, weaknesses, opportunities, threats),
    • major competitors and competition strategy.
    • a Confidentiality Agreement to protect your proprietary business information.
  • Available in MS Word format, fully editable to fit your particular circumstances.
$24.99