Business and Marketing Plans

Buy downloadable, fully customizable template Business Plans and Marketing Plans to help you chart a course for your business, fund it and promote it.


The purpose of a business plan is to:

  • define what your business is all about,
  • establish what your goals are, and
  • set out a realistic method to achieve those goals.

The most common reason for writing a business plan is to raise funding for a new enterprise. Without a good business plan, you will find it difficult to induce lenders or investors to fund you the money you need to start up or expand your business, or capitalize on an opportunity.

But it's more than just a way of impressing would-be investors. An effective business plan also ensures that everyone on your business team knows the direction of the business and is committed to the same goals and objectives. It defines the mission statement and corporate culture of the organization, and acts as a blueprint for present activities and future development.

Your marketing plan works hand in hand with the business plan by setting out the strategies you will employ to gain market share and accomplish your objectives. It identifies the business' strengths, weaknesses, challenges, competitors and target markets, and determines the potential demand for your products and services.

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Restaurant Marketing Plan

Create a professional marketing strategy and action plan for your restaurant with this customizable Restaurant Marketing Plan template.

The Marketing Plan can be used by either an existing business or by a start-up restaurant. It includes:
  • financial projections,
  • a marketing budget,
  • a situational analysis,
  • a marketing strategy,
  • a pricing strategy,
  • a competitor analysis and competition strategy,
  • a SWOT (strengths, weaknesses, opportunities, threats) analysis,
  • a Confidentiality Agreement to protect your proprietary business information.
The Restaurant Marketing Plan template is fully editable to fit your particular circumstances.
$29.99

Retail Store Marketing Plan

Draw up a professional marketing strategy and action plan for a retail store with this downloadable and customizable template.

The Marketing Plan can be used by either a start-up business or by an existing establishment that wants to expand its product lines, open new locations, and enter new markets. The template includes:
  • financial and budget projections with respect to marketing and promotions,
  • an overview of the store's competition and target markets,
  • a marketing strategy,
  • a SWOT (strengths, weaknesses, opportunities, threats) analysis,
  • control methods which the business has in place, or plans to initiate, to measure ROI (return on investment) and the overall effectiveness of its marketing programs,
  • instructions to help you complete each section,
  • a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.
The Retail Store Marketing Plan template is fully editable to fit your specific business needs.
$29.99

Salon Start-Up Business Plan

Write a business plan for a styling salon with this easy-to-use Salon Business Plan template.

The purpose of this Business Plan is to obtain a start-up loan to open the salon, and it can be used by either an incorporated company or a sole proprietorship. The template includes:
  • A market analysis and marketing strategy.
  • A financial model.
  • A Confidentiality Agreement to protect against disclosure of your proprietary business information (such as financial data).
  • Instructions in each section to help you complete the document.
You need a solid business plan in order to demonstrate to lenders and investors that your business venture is likely to succeed. This Salon Business Plan template is totally customizable to fit your needs.
$29.99

Self Storage Business Plan

Get the financing you need to open a self storage facility with this downloadable Self Storage Business Plan template.

  • The purpose of this Business Plan is to obtain a start-up loan.
  • The template includes:
    • A market analysis and marketing strategy.
    • A financial model with pro formas.
    • A Confidentiality Agreement to protect your proprietary information, such as financial data.
    • Instructions in each section to help you complete the document.
  • This Self Storage Business Plan template is available in MS Word format and is totally customizable to fit your needs.
$29.99

Software Company Marketing Plan

Create a professional marketing strategy and action plan for a specialty software company with this fully customizable Marketing Plan template.

The Marketing Plan is ideal for a company which develops special types of software and creates custom business solutions for its clients. The Marketing Plan includes:
  • market analysis and forecast;
  • marketing strategies and objectives;
  • financial projections and marketing budget;
  • competitors and competitive strategy;
  • target markets;
  • overall effectiveness of marketing programs;
  • instructions to help you complete each section of the document;
  • a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.
This Software Company Marketing Plan template is fully editable to fit your particular circumstances.
$29.99

Software Publisher Business Plan for Expansion

Software publishers, raise the capital you need to expand your business with this easy-to-use Software Publisher Business Plan template.

The Plan is intended to be used by an existing business. The purpose of the Plan is to raise funds through selling shares to investors. The funds will be used to expand the publisher's markets and distribution channels for its software titles.

The Business Plan includes:
  • a market analysis and marketing strategy,
  • a financial model,
  • a Confidentiality Agreement to protect against disclosure of your proprietary information (such as financial data),
  • instructions in each section to help you complete the document.
You need a solid business plan in order to demonstrate to lenders and investors that your business venture is likely to succeed. This Software Publisher Business Plan for Expansion template is totally editable to fit your specific circumstances.
$29.99

Theater Business Plan Template

Looking for funding to buy a live performance theater venue? Potential investors and lenders will want to see your Business Plan. Get started with this easy template.

  • The purpose of the Business Plan is to secure financing for either purchasing an existing theater building or constructing a new facility to provide performance spaces, rehearsal studios, classrooms, carpentry workshop and storage areas.
  • Funds will be obtained through a combination of sponsorships, grants, and fundraising events.
  • The Business Plan includes a SWOT (strengths, weaknesses, opportunities, threats) analysis, marketing strategy, and a 3-year financial model.
  • The Plan also includes a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.
  • Each section contains instructions to help you compete the document.
  • Once you've purchased the form, you can download it and get started on your Theater Business Plan right away.
  • Available in MS Word format and fully editable.
  • This form can be used anywhere.
$39.99

Travel Agency Business Plan

Write a business plan to get start-up financing for a full service travel agency with this customizable Travel Agency Business Plan template.

The purpose of the Plan is to obtain a start-up loan to open an agency that will offer a full range of services, including airfares, tour packages, hotels, car rentals, corporate discounts, etc. The Business Plan template includes:
  • A market analysis of the travel industry and a marketing strategy.
  • A financial model.
  • A Confidentiality Agreement to protect your proprietary information, such as financial data.
  • Instructions in each section to help you complete the document.
Your business plan must be well constructed and should demonstrate to lenders and investors that your business venture is likely to succeed. This Travel Agency Business Plan template is totally customizable to fit your needs.
$29.99

Travel Agency Marketing Plan

Write a professional marketing strategy and action plan for a travel business with this fully editable Travel Agency Marketing Plan template.

Each section contains instructions to help you complete the document. The Marketing Plan includes:
  • financial and budget projections with respect to marketing and promotions,
  • a situational analysis,
  • a marketing strategy,
  • a SWOT (strengths, weaknesses, opportunities, threats) analysis,
  • a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.
This Travel Agency Marketing Plan template is provided in MS Word format, and is fully editable to fit your particular circumstances.
$29.99

Winery Start-Up Business Plan

Prepare a Business Plan for a start-up winery business with this fully editable template.

  • The initial purpose of the Business Plan is to obtain a loan to start up a small premium winery. The loan proceeds will be used to purchase the land, grapes, equipment and supplies.
  • The Business Plan includes a market analysis and a financial model with pro forma templates.
  • The Plan also includes a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.
  • Each section contains instructions to help you compete the document.
You need a solid business plan in order to demonstrate to lenders and investors that your business venture is likely to succeed. This Winery Business Plan template is totally customizable to fit your needs.
$29.99