How to Prepare a Marketing Plan


Learn how to prepare a Marketing Plan for your business with this free guide. A well-written marketing plan will:

  • clearly define the direction that you have decided to take in order to market and promote your business,
  • identify who your typical customers will be,
  • enhance your business' strengths, and
  • exploit available opportunities.
The document contains an outline of the information required in a typical Marketing Plan, a comprehensive set of instructions, and the generally accepted order and method of presenting the information in the body of the Plan. Topics include:
  • determining your target market,
  • estimating your market share,
  • a SWOT analysis (strengths, weaknesses, opportunities and threats),
  • determining your competitive edge and realizing its marketing potential,
  • evaluating the competition and how your business stacks up against your main competitors,
  • setting pricing strategies.
How to Prepare a Marketing Plan is provided in MS Word format, and is easy to use and understand.
Download Type: Microsoft Word
SKU: 329
Last Updated: 14-Apr-2016