How to Prepare a Marketing Plan

Learn how to prepare a Marketing Plan for your business with this free guide. A well-written marketing plan will:

• clearly define the direction that you have decided to take in order to market and promote your business,
• identify who your typical customers will be,
• enhance your business' strengths, and
• exploit available opportunities.

The document contains an outline of the information required in a typical Marketing Plan, a comprehensive set of instructions, and the generally accepted order and method of presenting the information in the body of the Plan. Topics include:

• determining your target market,
• estimating your market share,
• a SWOT analysis (strengths, weaknesses, opportunities and threats),
• determining your competitive edge and realizing its marketing potential,
• evaluating the competition and how your business stacks up against your main competitors,
• setting pricing strategies.

How to Prepare a Marketing Plan is provided as a free PDF download.