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    How to Prepare a Marketing Plan


    Learn how to prepare a Marketing Plan for your business with this free guide. A well-written marketing plan will:

    • clearly define the direction that you have decided to take in order to market and promote your business,
    • identify who your typical customers will be,
    • enhance your business' strengths, and
    • exploit available opportunities.
    The document contains an outline of the information required in a typical Marketing Plan, a comprehensive set of instructions, and the generally accepted order and method of presenting the information in the body of the Plan. Topics include:
    • determining your target market,
    • estimating your market share,
    • a SWOT analysis (strengths, weaknesses, opportunities and threats),
    • determining your competitive edge and realizing its marketing potential,
    • evaluating the competition and how your business stacks up against your main competitors,
    • setting pricing strategies.
    How to Prepare a Marketing Plan is provided in MS Word format, and is easy to use and understand.
    Download Type: Microsoft Word
    SKU: 329