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First impressions are the most important. But most public speakers do not have the chance to shape the audience’s first impression of them, because more often than not, they are being introduced by someone else. Therefore delivering a good, effective introduction is very important.
Because of the global nature of our economy, the world has become a much smaller place. You may therefore find yourself speaking more and more often to predominantly foreign audiences. This will necessitate learning a new set of ground rules for each country and each cultural segment you are addressing.
No matter how experienced a speaker you are, rehearsals are necessary each time you make a presentation.
