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What Happens to Your Marital Property After Separation or Divorce in Canada?
(0) What Happens to Your Marital Property After Separation or Divorce in Canada?
The division of marital property following a divorce or separation in Canada is governed by a combination of federal and provincial laws designed to ensure fairness and equity for both parties. The legal framework seeks to balance the contributions of each spouse, both financial and non-financial, to the marriage, civil union or common-law relationship.
Using AI-Generated Content: What Are Your Legal Obligations?
(0) Using AI-Generated Content: What Are Your Legal Obligations?

The ever-increasing reliance of content producers on artificial intelligence apps to generate content for online use begs the question of what legal obligations and liability risks arise from the use of that content.

The statutory and regulatory requirements governing the use of AI to generate online content varies widely by jurisdiction. While there is no universal set of laws, certain general legal principles apply across the spectrum.

1. Copyright and Intellectual Property Rights

When an AI tool such as Google Gemini or Microsoft Co-Pilot is used to generate content, the first questions that arise are: “Where did it obtain this content? Is it original or was it derived from an existing source? If it is derivative, who holds the copyright to that material? Who should be credited as the author?”

Is the “author” the AI bot, the human who programmed or trained it, the human who provided the input data, or the human who edited or published the output? Different jurisdictions may have different criteria for determining authorship and ownership of AI-generated works, and some may not recognize AI as a legal entity or a “creator” at all.

It is important to determine whether the AI is creating “original work” or if the content is derivative of existing copyrighted material. Additionally, the use of AI to replicate copyrighted content without permission may infringe on the copyright holder’s rights.

AI-generated content may fall under the doctrine of fair use or transformative use, which allows the use of copyrighted material for purposes such as criticism, comment, news reporting, teaching, scholarship, or research. However, this is not a clear-cut rule and depends on factors such as the purpose and character of the use, the nature of the original work, the amount and substantive nature of the portion used, and the effect of that use on the potential market.

2. Liability and Accountability

AI-generated content may also entail legal risks and responsibilities for the parties involved in its creation and distribution. For example, who is liable if the AI-generated content infringes on someone’s rights, causes harm, or violates laws or regulations? Can the creator or developer of an AI content generator be held legally responsible for their tool's actions and decisions? How can the human users or beneficiaries of the AI-generated content ensure its quality, accuracy, and reliability? 

3. Privacy and Data Protection

AI-generated content may involve the use of personal data, such as names, images, or biographical information, to create realistic or personalized content. This could violate any number of privacy and data protection laws that regulate how personal data can be collected, processed, and shared online.

If the AI uses personal data to generate content, it must comply with data protection laws such as the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and other similar regulations. These laws require obtaining consent from individuals before processing their personal data and ensuring the protection of that data.

4. Transparency and Disclosure

Depending on the jurisdiction, there may be requirements to disclose to your site visitors that content has been generated by AI, especially in cases where the content might be mistaken for human-generated content. This is particularly relevant in advertising, news articles, and other media where trust and authenticity are important.

AI-generated content may pose ethical challenges, such as opportunities to mislead or deceive the audience, harm the reputation or dignity of individuals, or undermine the credibility or diversity of information sources. From an ethical standpoint, it is important for content developers to disclose the use of AI to generate content and provide clear and accurate information about the source, purpose, and quality of the content. It’s also important to avoid creating content that is harmful, offensive, or discriminatory.

5. Consumer Protection Laws

AI-generated content must not mislead consumers. This falls under broader consumer protection laws that prohibit deceptive practices. Content that is designed to deceive or mislead users may result in legal action and penalties.

6. Liability for Harmful Content

If AI-generated content is defamatory, discriminatory, or otherwise harmful, there may be serious legal consequences. The entity responsible for the AI may be held liable for the content it produces, depending on the legal framework governing speech and publication in the relevant jurisdiction.

7. Accessibility

Laws such as the Americans with Disabilities Act (ADA) in the United States require that online content, including AI-generated content, be accessible to individuals with disabilities. This includes ensuring that content is compatible with screen readers and other assistive technologies.

8. Platform-Specific Rules

Online social media and streaming platforms have their own terms of service and/or community guidelines that govern the use of AI to generate content. These rules may go beyond the applicable legal requirements and can result in content being removed or accounts being banned for non-compliance.

9. Export Controls and Sanctions

In some cases, AI technologies are subject to export control laws and sanctions, guidelines and requirements for disclosing AI generated content.

TAKEAWAYS

Full Disclosure. Always disclose which content is AI-generated and clearly label it as such. This can be done through disclaimers or specific mentions within the content that it was generated or assisted by AI.

Quality Assurance. Regardless of whether content is AI-generated or human-written, the focus should always be on producing high-quality, original content that provides value to the audience. 

Compliance with Laws and Regulations. The very nature of the worldwide web means that content on your website is accessible anywhere in the world. Be aware of any legal requirements or industry standards – both within your own jurisdiction and globally - that may apply to AI-generated content, and ensure that your content is compliant.

Image by Gerd Altmann from Pixabay. Content partially researched using Microsoft Copilot AI.

How to Become a Commissioner for Oaths in Canada
(2) How to Become a Commissioner for Oaths in Canada
When working in a law firm you are often called upon to take an affidavit or declaration of a client, so most law firms - especially small ones - maintain commissioner appointments for a number of their support staff. This article discusses the authority of commissioners, requirements for becoming one, and where to apply.
What is the difference between a Canadian citizen and a naturalized Canadian?
(0) What is the difference between a Canadian citizen and a naturalized Canadian?

I just renewed my Canadian passport.

One of the questions on the renewal form was "Are you a naturalized Canadian?" Which started me wondering about what a "naturalized Canadian" is, and what the difference is between naturalization and Canadian citizenship.

Those of us who are lucky enough to have been born and raised in Canada get to enjoy all the rights, privileges and benefits of being citizens of this wonderful and amazing country. I believe that I live in the best country in the world. And apparently so do the quarter million new immigrants who arrive in Canada each year.

What is a naturalized Canadian?

naturalized Canadian is someone who has obtained citizenship by means other than being born in Canada or being born to or adopted by Canadian citizens. In other words, a naturalized Canadian is a person who became a permanent resident and then applied for and was granted full citizenship.

What rights does a permanent resident have (or not have)?

Permanent residents have certain rights in Canada.

  • Permanent residents are eligible for health care and most other social benefits.
  • They can live and work anywhere in Canada.
  • They are protected by Canadian laws and the Charter of Rights and Freedoms just as any Canadian-born citizen would be.

There are rights that citizens have but permanent residents do not.

As a Canadian citizen, I have the right to vote in every federal election. Permanent residents cannot vote, and they cannot run for public office.

I would not lose my Canadian citizenship if (heaven forbid) I was convicted of a criminal offence, but if I was a permanent resident I could be deported for criminal activity. Which is not a bad thing. Too bad we can't deport a few of our more notorious Canadian-born criminals!

Permanent residents cannot hold Canadian passports. They must have a passport from their country of origin in order to travel, but they must attach official documentation showing that they have permanent resident status in order to get back into Canada after traveling abroad.

How does an immigrant to Canada become a naturalized Canadian?

  1. You must be at least 18 years of age.
  2. You must have lived in Canada for at least 3 years.
  3. You must acquire permanent resident status.
  4. You must be able to speak and understand English or French.
  5. You must have an understanding of Canadian government, history, geography and what the rights and responsibilities of Canadian citizenship are.
  6. You must pass the Canadian citizenship test. The federal government will supply you with a guide that you can study in preparation for the test.
  7. Once you have passed the test, you are now ready to take the oath of citizenship.

Who does not qualify for Canadian citizenship?

  • Anyone who has been convicted of a criminal offence or an offence under the Citizenship Act in the 3-year period prior to their citizenship application.
  • Anyone who is in prison, on parole or probation, or who has been in prison, on parole or probation for a period of more than 1 year at any time in the past four years.
  • Anyone who has a deportation order against them.
  • Anyone who has been charged with or convicted of a war crime or a crime against humanity.
  • Anyone who has had their citizenship revoked within the past 5 years.

Image by jacqueline macou from Pixabay

Do Your Plans for a Home Business Comply with the Laws in Your Area?
(0) Do Your Plans for a Home Business Comply with the Laws in Your Area?

Are you thinking of starting a home business? Do you know whether you can do so legally in the neighborhood you live in? Before you invest a lot of money in inventory, supplies and equipment, make sure that your ability to operate your business will not be impacted by zoning laws, bylaws, or restrictions imposed by the local Home Owners Association. If you live in a condo, or if you rent, there may be further limitations imposed by the condominium association or by your lease.

What You Need to Know Before You Enter Into a Business Joint Venture
(0) What You Need to Know Before You Enter Into a Business Joint Venture

The Advantages of Business Joint Ventures

Joint ventures are much more common in today's business world as companies strive to gain access to new world markets and improve their profit margins in the face of increasing costs and the need to comply with rapidly changing laws and regulations.

Joint ventures, also referred to as "business alliances", "strategic alliances" or "corporate partnering", offer an attractive alternative to the traditional method of doing business, and there are numerous advantages to co-venturing:

  • A successful joint venture can offer a company access to much broader markets, distribution networks, specialized technology and personnel, while at the same time sharing the costs and the risks with the other parties to the venture.
  • Projects that are too large for one company to undertake can be taken on by several firms acting together.
  • A group of smaller competitors can band together in a joint venture to stay financially afloat in a market that is dominated by one giant company who owns most of the market share.
  • A foreign company might form a joint venture with an existing company in a market that the foreign company wants to enter, such as China. The foreign entity typically provides new technologies, processes and products to the joint venture, while the Chinese company would provide an existing business and customer base, experience operating in the local industry climate, a knowledge of local markets, and compliance with applicable governmental requirements.

What are the main features of a joint venture?

A joint venture is basically a short-term partnering arrangement in which the parties involved jointly undertake a project for mutual profit. Similar to a partnership, a joint venture can involve any type of business transaction or project, and the parties may be individuals, companies or other types of entities or organizations.

The co-venturers share the costs and the risks, as well as any gains and benefits, and each of them contribute money, property, effort and/or know-how to the joint venture. The participants in a joint venture each retain ownership of their individual property, which is returned to them at the conclusion of the venture.

The parties may decide to enter into a contractual arrangement to cooperate with each other (a contractual joint venture), or they may decide it is more advantageous to incorporate a separate company to carry out the project (an incorporated joint venture). The life span of a joint venture is typically the life of the project for which it was created, although the co-venturers may determine that the joint venture should carry on for an additional period of time, if required by the nature of the project or business.

The laws governing joint ventures differ from country to country. For example, in the U.S. joint ventures are governed by state partnership and commercial transactions laws. In Canada, there are no specific laws governing joint ventures, and the joint ventures are governed by the written contract between the parties. Therefore having a written Joint Venture Agreement is of paramount importance.

If the joint venture is incorporated, with the co-venturers as shareholders, the legal status of the venture is governed by the laws that govern incorporated entities in the jurisdiction in which it was incorporated. It is important to note there have been court decisions where shareholders in a corporate joint venture have been deemed partners.

Like any other business opportunity, joint ventures have their own inherent risks.

This is particularly true when you're expanding into a new market in another part of the world. Before you decide to venture into a foreign market, be sure that everyone on your team is well aware of the local laws and the cultural differences, customs, holidays, and social taboos.

Be clear on what the purpose of the joint venture is and how your business would contribute to and benefit from the venture. What would be required of you? What would your expectations be? What contributions would you be expected to make in terms of money, property, resources, and expertise?

Foreign joint ventures are subject to international trade laws and to local laws governing commercial transactions, labour, and consumer rights. Tax laws differ from country to country, and you should be fully aware of what these laws are in the countries you're moving into.

It is critical to know whether there are restrictions on the amount of investment or capital distribution that foreign entities are allowed to make. Can you freely move money into and out of the business, or are there limits imposed by law? Many problems can be avoided if everyone involved is very clear on the joint venture's goals and objectives and has a good understanding of how those goals are to be accomplished.

A well-researched business plan for the venture must be developed with a full analysis of the aims and objectives. Everyone involved should be well acquainted with the business plan and how it will be implemented. All of the participants must also agree on how the venture will be managed and what each party's role will be in that regard. These points should be clearly spelled out in the Joint Venture Agreement.

Choosing the right partner in a joint venture is essential to your success.

You should choose partners that can supply resources, property, assets, and/or know-how that complement your business. As with any other business relationship, you will want to check out all potential partners before deciding to embark on a joint venture.

Do thorough due diligence - on the principals as well as the company (if applicable). A Google search can bring up a wealth of information, comments, feedback, personal experiences - favourable and unfavourable - that can help you form a fairly accurate overall picture of the other partners.

Drafting a comprehensive Joint Venture Agreement

Once you have prepared a draft of your agreement, review it with your co-venturer(s) and legal counsel prior to signing it. At a minimum, the joint venture agreement should include the following:

  • The purpose, organization and structure of the joint venture.
  • How the venture is to be financed.
  • Each party's initial and ongoing contributions to the venture (whether capital, skills, equipment, property, know-how, expertise, etc.). Each co-venturer's contribution to the project should be of equal value.
  • A procedure for parties to make future contributions.
  • The participant's right to participate in the control and management of the joint venture.
  • Each venturer's responsibilities with respect to handling day-to-day operations.
  • Interest of the co-venturers in the products / proceeds of the venture.
  • How profits and losses will be allocated.
  • A procedure for a co-venture to sell or transfer its interest to another party, as well as a process for admitting new members.
  • A procedure for holding meetings and a method of voting at those meetings.
  • A marketing plan.
  • Restrictions (if any) on venturers' activities external to the venture.
  • What events are triggered by a default by a participant.
  • Proprietary rights in property and assets.
  • Liability and indemnity of co-venturers.
  • How and under what circumstances the venture will be terminated.

Image by Gerd Altmann from Pixabay

Legal Issues That Can Harm Your Relationship with Franchisees
(0) Legal Issues That Can Harm Your Relationship with Franchisees

Contrary to the belief of many franchisors, legal issues are not usually the result of inconsiderate, selfish franchisees, although there are isolated instances of these. Most legal issues arise due to one of three actions or omissions on the part of the franchisor:

  1. Failure to provide complete disclosure of material facts to potential franchisees.
  2. Failure to recruit the right type of franchisees.
  3. Failure to provide ongoing support, communication and training.

1. Disclosure Failures

Most jurisdictions have full disclosure legislation which demands that franchisors provide franchisees with full, true and clear disclosure of all material facts related to:

  • the franchisor,
  • the franchisor's owners, directors and officers, if they are critical to the success of the franchise and/or the franchisee's location,
  • the franchisor's financial health,
  • the franchisor's ability to manage the business as indicated by:
    • length of time operating the franchise business,
    • length of time operating within the industry,
    • whether the franchisor or any of its key people have been insolvent or involved in a legal action against them relative to the awarding of franchises, and
  • the Franchise Agreement and the key clauses which govern the franchisor-franchisee relationship.

Failure to comply with the provisions of this legislation can result in severe penalties including:

  • the return of the initial franchise fee,
  • any losses incurred by the franchisee up to the point of dispute,
  • all costs associated with construction of the franchise location,
  • all inventory costs,
  • all legal costs.

A 2000 ruling in Alberta Court of Queen's Bench (Marshall v. Little Mac Enterprises Incorporated and the Security Company of Excellence Incorporated Action #0903-00468) illustrates the importance of disclosure. This case is significant for three reasons:

  1. It clearly analyzes the elements of what may or may not constitute a franchise and therefore be subject to the Franchises Act (Alberta).
  2. The broad interpretation given to the Act by the Court.
  3. The awarding of damages to the franchisee in the amounts envisioned by the drafters of the Franchises Act. In this case, the franchisee launched an action before large amounts were expensed by the franchisee. What is significant is that the Court awarded the franchisee costs incurred, which were the initial franchise fee and the interest associated with financing the franchise fee.

Even if disclosure is not required in your jurisdiction, it is important to provide full disclosure to all franchise candidates regardless of their geographical location. Full disclosure sets a positive tone to the relationship between the parties.

2. Recruitment Failures

Recruitment tragedies are the major reason for deterioration of the Franchisor/Franchisee relationship. Rushing the recruitment process, or recruiting individuals who do not fit the profile, will result in a mismatched franchisee who will not follow the operating system and will result in an inordinate amount of work for the franchisor in developing the necessary documentation for termination.

You will usually know within the first six months if you have made a bad recruitment decision. When this happens, it is important to first focus on assisting the Franchisee in developing the business from their location. Document all your efforts! That includes all visits to the franchise location, all telephone calls, emails and communications with the franchisee, all support provided by outside services (e.g. advertising agencies), and all requests for assistance or other services made by the franchisee and your response to these requests.

Document Everything!

Documentation will enable you to provide evidence of your efforts to assist the franchisee in establishing and growing their business. It is good business practice to document all communications, support and assistance with all of your franchisees from the very beginning of the relationship.

Apart from your efforts to assist the franchisee in developing the business from their location, you will also be documenting and giving written notice to the franchisee of any and all breaches of the Franchise Agreement by the franchisee. Your notice should set out the following:

  1. Each breach and the section of the Franchise Agreement that the breach relates to.
  2. The length of time that the franchisee has to rectify the breach.
  3. The consequences of not rectifying the breach within the given time.

Your documentation should include the franchisee's response and efforts made to cure the breach, and what actions you took if the franchisee failed to remedy the situation. If you want to ensure compliance, the prescribed penalty must be assessed if the franchisee does not cure the breach. DO NOT indicate a consequence which you do not intend to follow through on. If you are unsure of the actions that you can take, consult your legal advisors.

Be prepared to take the ultimate action – divorce – if the franchisee continues to breach the provisions of the Franchise Agreement. Providing for the final termination of the Franchise Agreement can be traumatic for both parties. This is the case even if the franchisee has become a problem and a liability.

If you have followed all the proper steps as noted above, termination will not be a huge expense. There will be costs associated with the removal of a non-system franchisee, but you can reduce these costs by proper documentation and proper support throughout the relationship.

3. Support and Training Failures

Failure to provide proper support and training can present a serious problem for you as a franchisor, since a franchisee's breach can be a result of that failure. Obviously the thing to do is to ensure that you manage the franchise system so that all members of the system benefit.

If, however, you find yourself in the opposite situation and the Franchisee is in breach as a retaliatory action, then focus on doing the following:

  1. Immediately meet with the franchisee and work out a plan for them to rectify the breach so you can resume providing the necessary services. Make this a workable plan for both parties and STICK TO IT. Make sure that it isn't one-sided.
  2. Document both the breach and the actions that both parties will take to resolve the breach and strengthen the relationship. Both parties should sign off on the document to indicate their intent to carry through.
  3. Develop and implement an internal plan of action to assist the franchisee in building and growing the business.
  4. Be constant and consistent in the support provided until all breaches have been resolved. Give the process at least six months, during which time you should document all of your efforts to assist the franchisee.
  5. If after six months the relationship and breaches have not improved, it's probably time to end the relationship.

Conclusion

Make sure your franchise system is prepared and has a procedure in place for divorce from a franchisee. By demonstrating a sincere attempt to resolve the differences and assist the franchisee in business building, you will be able to minimize the financial consequences of divorce. And remember - the best way to prevent legal issues is by managing your system to avoid the failures outlined above.

Image by Pixabay

How Multi-Unit Buildings are Preparing for the Legalization of Pot
(0) How Multi-Unit Buildings are Preparing for the Legalization of Pot

Bill C-45 has passed the Senate. Once enacted, the Cannabis Act will make it legal to smoke pot in Canada, and to grow a limited quantity of personal marijuana (up to 4 plants) on your property.

And while pot growers, distributors and smokers are very happy about the legalization of marijuana, condo boards and landlords across the country are scrambling to deal with issues which will impact all residents in every multi-unit dwelling in Canada.

Potential risks and grounds for complaints

In most provinces and territories, condo boards and landlords have the legal authority to impose restrictions on smoking of any kind in common areas and exclusive use areas such as balconies or decks. They can also ban growing marijuana in individual units for health and safety reasons.

Regardless of whether a certain behaviour is legal, there are common interest factors at play, i.e. the risks that such behaviour may pose to the building and to other residents of the building. In the case of smoking and/or growing pot, these include:

  • increased risk of fire and a resulting increase in insurance costs which affects all occupants;
  • dangers of second-hand smoke;
  • noxious smells;
  • damage to the unit from moisture, which could result in mould and water damage to floors, walls and windows;
  • increased costs for electricity and water in buildings where these are not separately metered.

Any one of these factors can create friction between residents, particularly in a condo or strata development where the residents are typically the property owners who are simply interested in protecting their own properties from hazard and damage. Regardless of whether you have the right to smoke within your unit or not, the smoke and the smell will travel through air vents and around doors and will inevitably end up invading other people's air space.

The steps condo boards can take

Condominiums that do not already have smoking restrictions in place can enact rules that ban smoking pot in areas that are commonly owned and from growing pot in their units. Many condominiums are opting to go completely smoke-free, although existing owners would be grandfathered.

Tenants in a condo unit are required to abide by the condo bylaws and the building rules, and the unit owners are obligated to make sure their tenants do so. 

However, the legal obligations of landlord and tenant are not so easy to interpret when it comes to rental buildings.

Are landlords left in the lurch?

There is a patchwork of provincial regulations across Canada when it comes to giving landlords the legal authority they need to establish smoke-free and grow-free rules for rental units. The table below outlines the current (as of June 2018) laws and proposed amendments to specifically address smoking and/or cultivation of recreational marijuana.

British ColumbiaB.C.'s proposed rules allow "landlords and strata councils ... to restrict or prohibit non-medical cannabis smoking and vaping at tenanted and strata properties." They will also be able to prohibit or restrict home cultivation of pot.
AlbertaThe Residential Tenancies Act of Alberta clearly states that landlords have the right to set the rules for a rental property. That includes smoking and growing cannabis.
SaskatchewanThe Residential Tenancies Amendment Act 2017 will give Saskatchewan landlords the right to create rules against possessing, selling, and using marijuana inside the rental property, including the growing of cannabis.
ManitobaManitoba has proposed legislation to completely ban home cultivation of pot. In addition, the Non-Smokers Protection Act will be expanded to include marijuana, so non-smoking rental units and buildings will prohibit the smoking of pot.
OntarioUnder the current Ontario landlord-tenant laws, landlords can ban smoking marijuana in rental units for new leases but they are not able to change an existing lease before the end of the lease. So if the existing lease allows smoking in the rental premises, smoking marijuana would be allowed. New leases can include a provision to ban smoking pot. Smoking in common areas of apartment buildings is already prohibited under provincial law, and this would include pot.
QuebecQuebec has stated it will completely ban home cultivation of cannabis. The province has also stated that apartment leases that prohibit tobacco smoking may also apply to marijuana. It is unclear at present if landlords will be able to amend their leases to prohibit pot smoking and whether such prohibitions would hold up in court.
New BrunswickThe province's Final Report of the Select Committee on Cannabis "recommended affirming that landlords be free to prohibit the cultivation of recreational cannabis." No legislation or amendments have been passed at this time (June 2018).
Nova Scotia

The Cannabis Control Act allows landlords in Nova Scotia to amend existing leases to enact new rules restricting smoking and cultivation of recreational pot in rental properties.

Prince Edward IslandCultivation and use can be prohibited by property owners and in condominiums. Tenants must have prior approval from the landlord before cultivating pot.
Newfoundland-LabradorNo legislation or amendments with respect to landlord-tenant issues at this time (June 2018).
YukonUnder the Cannabis Control and Regulation Act, landlords will have the right to ban smoking or vaping pot and growing cannabis plants within rental properties.
Northwest TerritoriesThe proposed legislation allows property owners to designate properties as smoke-free and restrict cultivation of pot.
NunavutUnder consideration.

Accommodating the needs of medical marijuana users

The main stumbling block to enforcing compliance of the rules and bylaws put in place by landlords, property managers and condo boards will be whether or not they will apply to medical marijuana use and whether such restrictions might be a violation of a user's Charter rights.

In R. v. Smith (2015), the Supreme Court of Canada found while smoking medical marijuana exposes its users to carcinogenic chemicals and higher risks of bronchial disorders, it also provides quicker access to the medical benefits of cannabis. In light of that finding, any restriction against smoking must take into account the smoking of marijuana indoors by disabled individuals who are using cannabis for medical purposes and who find it difficult or impossible to go outside to smoke it. A medical marijuana user who cannot go outdoors to smoke without significant difficulty may need to be accommodated by the condominium corporation or the landlord, as the case may be.

Image by Ekaterina from Pixabay

Reputation Management: 5 Steps to Rebuild Your Image After a Lawsuit
(0) Reputation Management: 5 Steps to Rebuild Your Image After a Lawsuit

The end of a lawsuit – or any crisis, for that matter – can necessitate the question of how best to move on.

How to rebuild or manage your reputation going forward after a public embarrassment can be a significant challenge, and not just for major public figures like Martha Stewart or the heads of large companies like United Airlines.

While celebrities or other wealthy individuals can afford teams of professionals to help them navigate the obstacles of managing their image, the rest of us often need to find our own way – perhaps with the help of a trusted friend or family member. Here are five critical steps you can take to help you find your way through these troubled waters.

1. Avoid speaking publicly on the cause of the crisis.

Revisiting or rehashing the past is almost never beneficial. If you need a reason to help avoid the conversation, you might suggest that your preference for staying quiet is based on advice from legal counsel. Whenever the subject of your lawsuit or crisis does arise, be careful with what you say. You want to avoid appearing at all confrontational, or like you are trying to explain away or defend yourself or your actions. This may give the impression that you are making excuses, which will only reinforce any negative perceptions that people have about the incident.

2. Stay away from further sources of trouble or controversy.

This should go without saying, but moving forward you need to avoid any behavior that could get you into more (possibly worse) trouble. You will also want to avoid associating with anyone who might get themselves into trouble of their own and tarnish your reputation in the process.

Make sure to pay your bills in full and on time. The key here is to avoid any new crisis – financial, legal, or moral – that will remind people of your previous problems.

3. Get back to work as soon as possible.

Being productive is not only good for your psyche, but also for public perception. Work to regain your confidence, but be sure to avoid anything that could create a perception of being cocky. This can mean scaling back your ambitions – or public discussion of those ambitions at a minimum – and going quietly about your business. You should try to create or reinforce the perception of yourself as reliable, honest, hardworking and trustworthy.

4. Strive for an easy-going demeanor.

They say that the meek are destined to inherit the Earth. To effectively manage your reputation after a lawsuit, you want to avoid being too loud, overzealous, confrontational, or generally rambunctious. However, that does not mean you should strive to look like a push-over. Instead, let an air of quiet confidence and cautious optimism govern your behavior. Keep a level head, and avoid putting on airs.

5. Indulge in some philanthropy.

After a time, you may want to consider some small-scale philanthropic activities. Try to avoid undertaking anything that might call unwanted or excessive attention to yourself or your legal trouble. Be understated but helpful in your efforts. You may want to align yourself with a philanthropy that is somehow related to the subject of your litigation – if the role is a good fit. However, make sure that your involvement puts you on the right side of the issue, and be very careful not to look like you are only getting involved to help polish your image. The negative perception that might be generated by being seen to use a charity for personal gain will be greater than the positive impact of the philanthropy on your image.

Conclusion

No lawsuit or crisis is ever pleasant. Even though they may get our adrenaline running or force us to focus on efficiency, they are still extremely stressful and counterproductive. Even if we win or ultimately find ourselves vindicated, lawsuits still adversely affect public perceptions of us and our reputations. While there is some novelty found in our brief celebrity, it is quickly outlived and requires us to be far more cautious and purposeful in rehabilitating or shepherding our reputation. 

For those who represent substantial interests or find themselves in the public spotlight for the wrong reasons, it can be helpful to surround themselves with professional teams to help manage their reputation after a lawsuit or other crisis. However, whether efforts are being coordinated by paid professionals or just with the help of a friend or family member, the points listed above should serve as guideposts to help rekindle a tarnished reputation or otherwise return to productivity and put the past behind us.

Image by iStockPhoto.com

About the Author:

A Suffolk native, Sara Waterson has been writing for Net Lawman after graduating at the top of her class at the University of Nottingham. She is passionate about law and seeks to educate her readers to the best of her ability. In her spare time, Sara loves to spend time walking in the local countryside with her partner and two dogs.

Personal Guarantees: What You Need to Know Before You Sign
(0) Personal Guarantees: What You Need to Know Before You Sign
If you're looking for a credit facility for your business, be prepared to give a personal guarantee. There is almost no lender today that does not require personal guarantees from the principals of the business as security, especially from small to medium-sized businesses. Know the risks before you sign.