2013, July

No matter whether you have brick and mortar locations or whether you are strictly an online merchant, your business depends on its Internet profile to generate leads and sales. Product and site reviews and social media comments are critical to your success. With that in mind, you'll need to become acutely aware of what people are saying about you online. While you can't control what is said, you can take action to mitigate damages caused by bad reviews or comments, managing your reputation in the process.

In planning for business and economic challenges, succession, retirement, sale of a business, or the withdrawal of equity from a business, the entrepreneur should properly consider the question of how to extract or protect his/her equity in the business. This planning process begins by a careful examination of the issues faced by the entrepreneur, then consideration of the options available, and then the formulating of a step by step process of documentation and action.