Fri, Jan 5, 2018
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Keep those lines of communication open with your franchisees
Franchisees often look to their franchisor as a "parent figure" - a pillar of strength to lean upon and a chief source of advice, knowledge and creative inspiration. If you as a franchisor fail to live up to this larger-than-life image and do not provide sufficient advice and direction to your franchisees, they will feel they are being shortchanged on the basic services that they are paying for.
As a franchisor, you can offer needed guidance to your franchisees thr...