Most successful businesses would say that their brand is their most important asset. A well-known and respected brand attracts new customers and keeps old customers coming back. But how do you protect your brand? Generally, the best way to protect your brand is to adopt a brand name that is eligible for protection as a registered trademark and then to register the brand as a trademark.
Let's say you're brokering a deal between a client who wants to sell a business and potential buyers who are interested in acquiring just such a business. You arrange for your client to meet several of these buyers to discuss whether a deal is do-able. Later, your client tells you that none of them are really serious and he'd like some time to consider his options.
A couple of months go by, and you find out that he completed the sale of the business to one of the buyers you introduced him to. N...
Artists often ignore the legalities involved in exhibiting or publishing their original works, to their detriment. It is essential to protect your rights to the work you have created, and to ensure that you are paid a fair price for your labours. If you wish to retain your ownership interest and copyright in the work, you need to establish those rights and then protect and preserve them.